One idea.
Its own formats.
Keep your main content. Shape the title, caption and media for each destination.
CONTENT & VERSIONS9:16YOUR IDEA
HERE.
HERE.
1:1SAME
IDEA.
IDEA.
16:9A NEW ANGLE.
THE WORKSPACE FOR INDEPENDENT CONTENTPOSTBORNE / VOL. 001
YOUR CONTENT.
EVERYWHERE.
An idea can go further.
Prepare. Adapt. Publish at your own pace.
ORIGINAL IDEA.
YOUR OWN MARK.
YOUR OWN MARK.
MAIN CONTENT01 / 03
Everything starts with an idea.
Make room for your content. Your caption, visual and publishing idea in one place.
CAPTION
A little freer.
A little more you.
The first frame of a new story.
Sample flow · nothing is published
CONTENTFORMATPUBLISHEXPLORE THE FLOW
MANY PLACES.
ONE VIEW.Integration roadmap
ONE VIEW.Integration roadmap
Instagram01YouTube02TikTok03LinkedIn04Facebook05Threads06Pinterest07Bluesky08X09
01 / THE WHOLE OF PUBLISHINGAS FREE AS A STUDIO. AS ORGANIZED AS A SYSTEM.
CLOSE THE TABS.
OPEN A NEW SPACE.
Your content can go to many places.
Your control should stay in one.
One idea.
Look at the calendar.
What’s next is clear.
See what you’ve prepared, what’s waiting and your next idea in one flow.
Calendar previewMON 02TUE 03WED 04THU 05
OFF SCRIPT / VOL. 00119:00 · Instagram + YouTube
The next idea…At your own pace.
Publishing
isn’t the last word.
One workspace for comments, replies and conversations. An inbox that grows step by step with platform permissions.
Inbox preview02 / FROM CHAT TO PUBLISHINGSAY WHAT’S
SAY WHAT’S
ON YOUR MIND.
WATCH IT FLOW.
Keep thinking with the AI you already use. With the Postborne connection, manage your content and publishing plan from the same chat.
Your connection. Your control.Manage the connection’s scope and which actions it may take from your account.
+ POSTBORNE
SAMPLE WORKFLOW
Get this video ready for tomorrow at 7 pm. Write separate captions for Instagram and YouTube.
Working with Claude.
Let’s check the content and destinations first. The final call is yours.
03 / HOW WE WORKWE MAKE ROOM FOR GOOD CONTENT.
YOUR OWN VOICE.
YOUR OWN PACE.
A MARK THAT’S YOURS.
A good tool makes room for your idea.
We’re building Postborne as a workspace that respects the work behind content. Clear states. Deliberate decisions. A publishing rhythm that’s yours.
Why we think this way04 / POSTBORNE JOURNALAll articles
THE BACKSTORY
OF GOOD CONTENT.
Ideas, methods and the unseen side
of creative work.
SHORT ANSWERSNOTHING
NOTHING
LEFT UNSAID.
Can I use Postborne now?
You can sign in to Studio with your account or open the interactive demo. Publishing options appear based on the connections enabled for your account. Plans you make in the demo are stored in this browser.
Which platforms are you targeting?
Instagram, Facebook, Threads, YouTube, TikTok, Pinterest, LinkedIn, Bluesky and X are on our connection plan. Check which networks and content types are open to your account in the Connections section of Studio.
How does it work with Claude or ChatGPT?
API and MCP connections use the tools available to your account with the permissions you choose. You manage the connection and its access scope from your own Postborne account.
Will Postborne create my content?
Bring content you prepared yourself or made with the tools you use. The first version of the product focuses on turning that content into the right formats and a steady publishing flow.
How does pricing work?
Monthly plans: Starter $19 for 5 accounts, Creator $29 for 15 accounts and Scale $59 for 40 accounts. Publishing and media quotas are listed on the Pricing page. X will be an optional paid add-on. The interactive demo is free. See plan details and payment status on the Pricing page.
Is there more coming in this series?
New stories are on the way.
See you here.